Lady Gaga's debut campaign for Valentino's Voce Vita fragrance has been unveiled, after she was announced as a new face of the brand earlier this year.

The campaign, directed by Harmony Korine, features the Rain On Me hitmaker in a Los Angeles forest, wearing a Valentino red couture dress, singing A Sine from Above, and Pier Paolo Piccioli, the brand's creative director, said ' Lady Gaga means freedom, self-consciousness, pure heart. Her participation in this campaign elevates the symbolic power of the project to the highest level... Her message of freedom, passion for art, self-consciousness and equality is the same (that) our Valentino community stands for'.